An Interview with Mr. Prathish: His journey to success

New Federal Law

Prathish Cherian

GM - Masscom Global

An Interview with Mr. Prathish: His journey to success

Masscom Global started in 2017 with a small team and has now successfully completed five years. We are an international media and advertising consultancy that works with clients in over 180 countries to help them expand their businesses. We've assisted companies in expanding across the GCC area, Asia as a whole, the CIS and Russian market, Europe, the Americas, and Africa's emerging markets.

Our team of dedicated media intelligence professionals provides performance-driven and customized advertising, media research, strategy, planning, and content localization in over 300 languages.

Our company's annual revenue is roughly two million dollars. We're members of the prestigious World Association of News Publishers, World Out of Home Organization, and Pan African Media Research Organization, among others.

The advantages of beginning a business in the United Arab Emirates that I see are that I believe business is built on trust, which is at its best here. The UAE has a very favorable investment atmosphere, and the government provides incredible support to anyone who wants to start a business in the country. Another prime advantage is the inspiration we get from visionary leadership. Every day, the UAE's leaders inspire us to think big and achieve big goals—to expand beyond boundaries and never settle for average.

When it comes to challenges, we've had a lot of them during the startup phase. The most difficult task, however, was managing the financial flow. We chose an asset-light approach with the bare minimum of expenses, focusing on creating value for our clients. I strongly believe sticking to this asset-light operation model helped us overcome even the toughest times.

We intend to expand our services by innovating and forming new global partnerships. In line with this, we are soon launching our own fully automated A.I.-powered ad-tech venture, which will revolutionize the way people advertise and market media services.

We've recently expanded into Kenya, Africa, and India, as well as established joint ventures in Nigeria, Singapore, the United Kingdom, and Brazil.

We are surrounded by wonderful individuals here in the Umm Al Quwain Free Trade Zone. We have had great confidence because of the help we have received from every department, notably the guidance we have received from the Free Zone management.

At the Umm al Quwain Free Trade Zone, we've witnessed a strong desire for advancement as well as a strong culture of openness and trust. For us, the Free Zone serves as a partner in achieving all-inclusive growth.

If I could give one piece of advice to someone just starting out, it would be to build a great team and focus on providing value to clients. Understand and solve your consumers' problems at all times, and business will thrive.

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