How to sell products on marketplaces like Amazon?

Krystel Abi-Assi
(Founder and Head of Business Development)
Amazon Sellers Society


It's time to start considering online marketplaces like Amazon as a potential prospect if you are in the selling business. Marketplaces have gained popularity as places for small businesses to market their products and find new customers. Simply ask yourself these questions if you are unsure about where to begin:

Why should I sell on an eCommerce platform?

Answer: Because it's easy. It's easier than creating your own website and running Facebook ads. Marketplaces can also help build your brand more quickly than any other marketing channel because they have many benefits, such as increased traffic and sales. 

Online marketplaces in the UAE are a great way to grow your brand. Here's some advice on selling through Amazon, Noon, and more.

You can sell on multiple marketplaces at the same time:

If you have an existing e-commerce website or store and want to expand into new markets (like Amazon) with the same products in your inventory, this is possible. Simply create a seller account on a marketplace, list your products in the marketplace catalog, and get started.

The value of marketplaces

As a seller, you know that the value of marketplaces like Amazon is immense. You can leverage their resources and reach to make more sales.

Marketplaces are easy to use and have a large customer base that includes buyers looking for products like yours. When you sell on a marketplace like Amazon, your product has already been pre-sold by other people who bought it from someone else. This means there will be more competition than if you were starting from scratch with no previous customer base or reviews.

Selling through Amazon

Amazon is the world's largest online retailer, and it's easy to see why: the company has a huge audience with almost 9 million sellers that sell on Amazon worldwide. In addition to its vast user base, Amazon also has access to data about what works and what doesn't work for sellers. This combination of factors makes selling on Amazon such an attractive opportunity for new sellers looking for their first step into e-commerce sales. 

Amazon has great tools for both buyers and sellers including Fulfillment by Amazon (FBA), which enables you to ship your products directly from your warehouse; and offers free one-day shipping through Prime Seller Central Dashboard, where you can manage inventory levels. Marketplaces want third-party vendors to focus on selling and leave all the other heavy lifting to them! The same systems that Amazon uses have been adopted and oftentimes improved by other marketplaces local to the region such as Noon.

Creating a product page

The product page is the first thing your customer will see, so it's important to make it as easy to navigate as possible. To do this, use keywords in your product title and description; this will help customers find what they're looking for and make it more likely that they'll buy from you.

These are just a few ways that Amazon allows sellers to optimize their content so that customers can easily find relevant products when searching across multiple categories within their platform!


Pricing in marketplaces

When selling on Amazon, you need to consider the cost of shipping and other factors that can affect your product's price. For example, if your product is heavy or bulky and requires additional packaging at no cost from you, then the cost will be higher than if it were packaged differently (e.g., wrapped in tissue paper). You also need to consider whether or not there are other similar products with similar characteristics available for sale on Amazon.

This means that before determining a final price for your product, check out what others are charging for similar items in terms of quality compared with yours; this way it gives potential buyers an idea about whether they would want something like yours instead of just buying something else completely different off another seller who might charge less but doesn't offer something like yours!

How to get found on Amazon

You can use keywords to get your products found on Amazon. Keywords are the words or phrases that people are searching for when they type in a search engine like Google or Bing. If you have a product that is related to these keywords, it will show up in their results!

If you don’t know what your competitors use as a keyword, try typing some of them into the Amazon search bar and see what comes up: “best iPhone 14 cases” is one example.

Fulfillment by Amazon (FBA)

If you’re selling on Amazon, the next step is to get your products into the hands of customers.

This can be done through Fulfillment by Amazon (FBA) or another service that allows you to store and ship products from your own warehouse.

FBA is the most popular option because it allows you to avoid paying fees associated with managing inventory, packing boxes, and shipping orders out yourself. Instead, this service handles all that for you so that all you have left is selling on Amazon!

More sales can be yours when you sell through marketplaces like Amazon and Noon

Amazon is the biggest marketplace in the world, but sometimes regional marketplaces like Noon can be a better fit for your products.

You can sell on marketplaces like Amazon and Noon to grow your brand, as well as make more sales.


It's important to be realistic about how much you can expect from sales on marketplaces. Marketplaces are great for building your brand and getting exposure, but they're not a replacement for a traditional eCommerce store. That's why companies like Amazon and Noon have made it their mission to help you scale up so that you can focus on building relationships with customers.

Connect UAQ

Subscribe to our e-Newsletter