This campaign will be showcased in prominent cities such as Cannes, Munich, Paris, London, Zurich, Geneva, and New York. Spearheaded by renowned actor and entrepreneur Idris Elba, the initiative aims to inspire business leaders and creators to bring their groundbreaking ideas to the UAE—where dreams can transform into reality and gain access to global markets.

Entrepreneurs are encouraged to tap into the UAE’s rapidly evolving innovation ecosystem, which provides comprehensive support, including funding, streamlined regulatory frameworks, and robust government backing. 

The UAE’s Ministry of Investment is committed to establishing the country as a premier investment hub, promoting foreign direct investment (FDI) while driving sustainable economic growth.

With its tax-free environment, extensive global trade and logistics networks, and a proactive approach to facilitating business success, the UAE has emerged as a launchpad for businesses aspiring to achieve international acclaim.

From startups to large corporations, the UAE has cultivated a thriving ecosystem, fostering thousands of ventures that have flourished both within its borders and beyond.